How do you create an
in-store experience at home, during a global pandemic?
THE CHANGE THEY
NEEDED TO MAKE
As a high street retailer, Currys PC World was struggling to connect online with their consumer during the Coronavirus pandemic. To combat this, we launched and brought to life the innovative ShopLive platform: a personal shopping service connecting customers with its store colleagues via video link, to help consumers get the products they need safely from the comfort of their own homes; plus experience an informative and enjoyable shopping experience during COVID and beyond.
THE conversation we created
From proactive outreach to national and trade media to developing a celebrity partnership with celebrity DJ, Chris Moyles to take over ShopLive video shopping service for one day, to promote online shopping options to consumers, we amplified and drove awareness for the launch of the service.
the change made
> 7.6m
total media reach
39
pieces of coverage
97%
of coverage as standalone pieces
>99k
social views
84%
of all coverage included details and a breakdown of the ShopLive service and offering.
73%
of all coverage included key
CPCW expert colleagues / expertise messaging
