CONVERSATIONS ENABLE A SECOND CHANCE TO MAKE A FIRST IMPRESSION
THE CHANGE THEY
NEEDED TO MAKE
M&C Saatchi TALK was appointed towards the end of 2019 to support Homebase on its turnaround journey following a disastrous international takeover of the much-loved British retailer and its subsequent sale for £1 a year later.
THE conversation
we created
A need to reconnect emotionally with the consumer and restore the financial reputation of the business led to us building a programme of activity focusing on the Feel Good Factor for Homebase.
Our integrated team delivers consumer PR, owned social media, experiential and corporate communications including crisis, internal and customer communications.
All driving one consistent conversation around reasons to feel good about Homebase and why it Feels Good to be Home.
THE CHANGE made
94.4%
key message inclusion across all secured coverage.
2m
monthly reach
66%
uplift in average monthly engagement and over 108% uplift in average monthly traffic.
£465
in online revenue driven by organic social.
