LAUNCHING THE INSTAX PAL
THE CHANGE THEY
NEEDED TO MAKE
The Fujifilm Instax Pal is designed to help people get the perfect shots without distraction, so they can make the most of life’s experience and relive the joy when they download the images.
So how do we communicate this key benefit to a 17-25 year-old audience used to living in the moment through their phones?
THE conversation we created
We developed a three-phase storytelling approach on TikTok, working with influential voices who first shared their excitement through unboxing experiences, creating anticipation.
Following this they delved into the camera's features, highlighting its convenience and fun aspects, before finally demonstrating how the INSTAX Pal elevated their experiences, emphasizing its ability to keep them present in the moment.
Each phase authentically connected the audience with a product designed to capture life's best bits without the distractions of a
mobile phone.
the change made
The launch campaign drove engagement and understanding amongst the audience, with engagement rates of up to 10.7% on content, and well over 500 comments. Following the launch FUJIFLM quickly
sold out to its retailers.
> 500
organic video comments
10.7%
average engagement rates